Senior Shopping Marketing Manager

Marketing | Leeds | Full Time | Permanent

We are Dr. Oetker. Since our beginnings, we have been breaking new ground. With pizza, cake, and desserts at the core of our business, as well as digital platforms and services – we create the "Taste of Home" for millions around the world with you.

Are you ready for a new challenge? Then take your next step.

YOUR RESPONSIBILITIES

Great news! We have a fantastic opportunity for a Senior Shopper Marketing Manager to join our Marketing Team working across our cake and pizza brands.

The Senior Shopper Marketing Manager will lead a team of Shopper Marketing Experts to translate our brand and marketing plans into impactful retailer and channel activations.  Continuously learning about shopper behaviour, using data and insights to lead recommendations, this role works closely with retailer media agencies, and internal stakeholders to deliver effective campaigns.

We’re looking for someone who can:

• Lead the annual shopper marketing strategy and planning across all customers and channels, developing shopper priorities that integrate seamlessly with brand and customer objectives.
• Negotiate, plan and agree budget allocations with stakeholders and carefully manage ROI.
• Keep up to date with changing shopper behaviour using data and insights.
• Ability to evaluate new media and technologies to reach shoppers.
• Has strong leadership skills and can support, coach and develop a team of Shopper Marketing Experts.
• Has experience working with customer retail media agencies to develop effective communication plans, always challenging with the latest shopper insights and behaviour, evaluating a wide range of retail media.
• Drive Dr. Oetker brands performance across .com channel, working closely with e-commerce sales and category leads, ensuring our brands are visible in the online shelf and optimised to drive sales.

As a global, family run business our culture is really important to us. All of our employees are inspired and motivated to create a competitive advantage in the marketplace for our customers and consumers, whilst having fun at the same time!

A career at Dr. Oetker will provide you with:

• The chance to work on market leading brands
• Ownership, the ability to make a real impact on brand direction
• A collaborative, passionate and supportive team culture who are obsessed with delivering for our consumers.

What You Bring:

• A proven track record in developing and delivering successful multimedia activation plans across a breadth of retailers and media.
• The drive and curiosity to explore changing shopper behaviour and new ways to reach them.
• A can-do attitude and positive outlook with the ability to problem solve and influence key stakeholders and departments within the business.
• Bring out the best in your team through strong leadership, mentoring, motivation and a passion for innovation.

The role will be based from our Leeds Head Office (Thorpe Park, Leeds) and we are currently working to a hybrid working model where 2/3 days per week are home working. You do need to be able to commute to our Leeds Head Office, Leyland Production site and other external locations for face-to-face collaboration and to meet business requirements.                     

What We Offer:

The Senior Shopper Marketing Manager offers a competitive salary alongside many other benefits including:

• Hybrid working pattern (minimum of 2 days a week office based)
• 27 days annual leave plus bank holidays
• Free life assurance 4x annual salary
• Salary sacrifice pension scheme (3% employee contributions, 6% employer contributions)
• Private health care provided by Bupa (single cover)
• Health Care Cash Plan Scheme (provided by Bupa)
• Annual healthy heart MOT’s
• Enhanced family friendly leave
• Enhanced Company Sick Pay
• State of the art office environment with free wifi, tea, coffee, fruit and snacks
• Onsite free car park
• Employee referral scheme (£350 per referral, you’ll want to tell your friends and family all about us!)
• Incentivised employee suggestion schemes
• Employee loyalty scheme, recognising length of service milestones at 1, 3, 5, 10, 15, 20 years and beyond
• Cycle to work scheme
• Free eye test vouchers
• A great place to work and access to our cake & pizza products!