Associate Brand Manager
Mississauga | Full Time | Permanent
A diverse product and service portfolio across a wide range of industries. Moments of high quality enjoyment. A blend of tradition and history with start-up flair. Internationality meets regionality. Family-oriented. This is the Oetker Group. Do you want to work in an environment built on trust and appreciation? Then you've come to the right place.
Our focus is on people! We strive to offer our employees a wide range of development opportunities and responsibilities. Appreciative and respectful collaboration forms the basis of our cooperation throughout the Group. Discover the employee-oriented corporate culture of the Oetker Group for yourself and strengthen our team in the long run.
The Associate Brand Manager supports the local frozen pizza portfolio, focusing on brand performance, marketing execution, and product commercialization. This role is responsible for helping to execute brand strategies, analyze market and consumer data, and contribute to product launches that enhance brand relevance, equity, and profitability in the Canadian market.
Your Future
• Brand & Marketing Execution: Support the execution of annual brand plans and marketing initiatives for international frozen brands. Work closely with agencies to ensure consistent, high-quality creative assets across channels. Coordinate activation tactics that strengthen brand awareness and engagement.
• Consumer Insight and Market Tracking: Monitor consumer and shopper behavior trends to support segmentation strategies and identify opportunity areas. Compile competitor activity and retail performance metrics, turning insights into concrete recommendations.
• Product Commercialization Support: Collaborate with R&D, Sales, and Supply Chain to support timely and efficient product launches. Manage packaging development timelines and help prepare internal and external product information. Assist in identifying risks to launch feasibility, including packaging timelines and customer readiness.
• Campaign & Promotion Analysis: Track and analyze brand performance (e.g., Nielsen, campaign KPIs), providing input for mid-course campaign adjustments or post-launch evaluations. Evaluate promotional plans in collaboration with Sales and Customer Marketing to identify ROI opportunities. Monitor ROI and effectiveness metrics and provide input to improve future campaign effectiveness.
• Cross-Functional Coordination: Ensure alignment with key functions such as Sales, Finance, R&D, and the rest of the Marketing team. Help coordinate meetings, timelines, and project tracking for brand and innovation initiatives. Coordinate input from Sales Strategy and Execution teams to align campaign details with retail execution timelines.
Your Strengths
• Bachelor's degree in Marketing, Business Administration, or a related field
• 2-4 years of experience in marketing or brand management, ideally in CPG
• Proficiency in market research methodologies and data analysis tools
• Good understanding of digital marketing strategies and social media platforms
• Familiarity with brand management principles and consumer behavior analysis
The expected compensation range for this position is CAD $70,000 to CAD $80,000 depending on several factors such as experience, skills, education, and budget.
This is a Hybrid role, based out of our Mississauga Office, working Monday to Friday. However, flexibility is essential to align with business needs.
Dr. Oetker Canada Ltd. also offers several generous employee benefits paid for by the company including health and dental, wellness and family support programs, life and disability insurance, retirement savings plan, paid leave programs, development, and enhanced vacation program.
No Relocation support available
To be eligible for this position, you must be legally permitted to work in Canada without any additional sponsorship support from Dr. Oetker Canada Ltd.
We look forward to your online application. Just click the "Apply now" button, and you're good to go Still have questions? Then please feel free to reach out to us directly at bewerbung@oetker.de or visit us at Careers | Dr. Oetker (oetker-gruppe.de/en) and find out why it is worth becoming part of our team.
We are committed to our communities, our customers, our consumers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We welcome all applicants. Please contact Human Resources at resume@oetker.ca if you require an accommodation at any time during the recruitment process. Please note, only candidates selected will be contacted.
