Sales Analyst

Sales Operations | Newmarket | Full Time | Permanent

Wilton is a North American heritage brand with a 95-year history in baking and decorating. Now fully integrated into the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand. Learn more about Wilton at www.wilton.com.

Job Summary

Do you have a passion for uncovering trends, driving growth, and fueling success? We are seeking a Sales Analyst to support our Canadian National Account Managers, developing data-driven recommendations that assist informed decision-making within the organization. Through extensive data analysis and storytelling, you will be an extension of the Wilton Sales team within Canadian retailers, monitoring performance metrics and optimizing strategies, while enhancing sales processes and improving customer satisfaction. 

Essential Responsibilities

• Generate customized reports to assist National & Regional Account Managers in evaluating business performance, including Vendor Performance Scorecards, weekly, monthly and Year to Date POS reporting, Market Basket Data, and shipment-to-consumption bridges.
• Provide regular analysis to identify trends and performance (including promotional performance, ROI, Lost Sales, In-stock percentage, Fill rates, etc.).
• Assist Account Managers with business and line review preparations, reporting, and analysis of go-to-market activities such as in-store initiatives and promotions, seasonal programs.
• Ownership of the new item set up/maintenance process from start to finish with internal and external stakeholders. Key tasks include: new item listings/maintenance form submission, online content set up, and forecast submission. 
• Perform ad hoc reporting to support the needs of the Sales team and Business Unit Director.
• Participate in the creation & continuous improvement of processes and tools in order to increase quality, reliability and reduce time of report preparation.
• Liaise with cross-functional teams, support with analyses when required to ultimately enhance productivity and maximum ROI on initiatives.

Education and Experience

• Bachelor's degree required, business degree preferred.
• At least 2-5 years of relevant experience in sales analysis or merchandise buying/planning, ideally in the CPG industry.
• Exceptional proficiency in MS Office, especially Excel. SAP a plus.
• Superior communication and presentation skills.
• Experience with Nielsen Discover tools and database capabilities is a plus.
• Experience with customer portals is a plus (Retail Link, IRI, LDIA).
• Retail industry knowledge is a plus.

Knowledge, Skills, and Abilities

• Robust analytical and data reporting skills with a drive to achieve established goals and deadlines.
• Demonstration of growth mindset by staying curious, continuously learning, embracing challenges, and striving for improvement while delivering high quality work.
• Strong organizational skills, attention to detail, and ability to thrive in a fast-paced environment, handling multiple tasks at once.
• Possess excellent verbal and written communication skills.  Must be an intent listener.
• Ability to make independent fact-based decisions in a quick and responsive manner.
• Experience working independently and with cross-functional teams. 
• Creative thinker with an aptitude for problem-solving with a team-oriented approach.

Physical Demands

• Primarily remote with one required in-office day per week.
• Professional office environment, sedentary in nature.
• Routinely use standard office equipment such as (laptop computers, monitors/keyboards, printers, and telephones).
• Processes information and communicates effectively with others.
• Ability to travel domestically and internationally as needed.I-Hybrid